The Poundcake (Heady Club), popularly known as a London Pound, is a griddle pancake consisting of a pound cake layer with a pancake-like batter and a topping of fruit jam. The pound cake layer can be made of any cake mix or prepared from scratch. The pancake-like batter can be made with any pancake mix, but typically includes a milk-based mix, egg or egg substitute, and oil. Traditionally, the pound cake layer has been made of butter, but non-fat or low-fat or substitute oil can be substituted. The topping of fruit jam is optional.
I’ve been on a mission to find a new London poundcake recipe. Just because I’ve lived in London for the past few years doesn’t mean I’ve been able to find one that tastes right. I’ve tried a lot of different ones, but they’ve all been disappointing.
When I visited the Heady Club in London last week, I was struck by how luxurious it was. The club’s founder, Joe Fox, is an MD and a former banker. He had an eye for detail and the decor was impeccable. After the tour, I settled down to a glass of port and a piece of their award-winning poundcake. I was then surprised to be told that if I wanted to make a donation, I would receive a special gift. Within a couple of hours, I received an email that stated, “The Heady Club is the first outlet in the world to be fully accredited by the National Accreditation Board for Specialty Retailers (NAB).” Accreditation is the highest level of evaluation a company
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